NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Yahoo unveiled a refreshed version of its Yahoo News service that focuses on finding the stories you actually want to read, the company announced today.
Over the past year under the direction of CEO Marissa Mayer, Yahoo has been focused on killing off services few people use, increasing its mobile presence, and revitalizing its most important products. Last month, the company announced a partnership with Twitter that integrated tweets into the Yahoo News feed. As VentureBeat pointed out, the partnership was a smart move that would likely pull in new users and help differentiate Yahoo News from the multitude of competing news services. The same can be said about this new version of Yahoo News.
The News service itself features a cleaner user interface that should keep attention solely on the articles being delivered. In this new version, the company is putting a lot of emphasis on helping people find more articles that fit their particular interests or lifestyles. The service also learns your reading habits and improve its curation over time, provided you’re logged in using a Yahoo account). The learning mechanism involves what types of stories you read, what interests you choose, and also the stories you clear/hide. Yahoo also touts increased performance speed as well as a matching Yahoo News experience on its iPhone and iPad apps.
Basically, Yahoo News is now getting more competitive with services like the CNN-owned news reader Zite, which really try to curate your daily news while also giving you a level of control.
The newly refreshed version of Yahoo News should be rolling out to users across the country over the next few days, according to the company.