Mobile

Following $900M Surface RT writeoff, Microsoft launches new RT ad bashing the iPad

Microsoft’s Surface RT tablet has been spectacularly unsuccessful, with Microsoft announcing yesterday that it is taking a $900 million hit on the product.

But that doesn’t mean Microsoft is going to give up trying to sell you one. It just lowered the cost of RT tablets by $150 so they now retail at $350. And today is released a new ad that favorably compares the RT tablet to Apple’s iPad.

Today’s ad is similar to ones Microsoft has released before. The new video shows an iPad and a Surface RT tablet side by side. As the Surface RT shows its features, a voice that sounds like Siri comments that the iPad can’t do that.

For example, when the Surface connects to an external keyboard, “Siri” says, “Oh snap, you have a real keyboard too? This isn’t going to end well for me, is it?”

What do you think of the ad?


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