Mobile

Following $900M Surface RT writeoff, Microsoft launches new RT ad bashing the iPad

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Microsoft’s Surface RT tablet has been spectacularly unsuccessful, with Microsoft announcing yesterday that it is taking a $900 million hit on the product.

But that doesn’t mean Microsoft is going to give up trying to sell you one. It just lowered the cost of RT tablets by $150 so they now retail at $350. And today is released a new ad that favorably compares the RT tablet to Apple’s iPad.

Today’s ad is similar to ones Microsoft has released before. The new video shows an iPad and a Surface RT tablet side by side. As the Surface RT shows its features, a voice that sounds like Siri comments that the iPad can’t do that.

For example, when the Surface connects to an external keyboard, “Siri” says, “Oh snap, you have a real keyboard too? This isn’t going to end well for me, is it?”

What do you think of the ad?


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.