CUPERTINO, Calif. — Apple officially unveiled the iPhone 5S and iPhone 5C today at a media event on its Cupertino campus. Below, check out our play-by-play of the event, as well as our breakout coverage.
- Apple’s new iPhone 5S: the world’s first 64-bit mobile phone … with fingerprint login
- iPhone 5C: Apple tackles the low end with a multicolored, plastic $99 phone
- Apple announces 64-bit A7 chip and ‘motion coprocessor’ — pay attention, game and fitness-app developers
- The new iPhone 5S camera is crazy nice — with a two-color LED flash & 10-shot burst mode
- Apple gives the iPhone 5S a fingerprint scanner for passcode-free login
- Apple: 700 millionth iOS device shipping next month
- Apple launches iTunes Radio, its streaming music service
- iOS 7 will hit Apple’s iDevices on Sept. 18
Thanks for joining us, everyone!
Could you grab an iWatch for me on the way out, @JolieO’Dell?
Okee dokee, once this slow jam is done, we’re gonna try to get some hands-on time with the new hotness. Pics and video coming soon, barring the unforeseen or disastrous.
On your wrist.
“This is a new song I’ve never played it in public before. It’s from a record I’m going to release next week — see, I’ve got product announcements, too!” — Costello
Uh, where’s my watch?
@Devindra. I was legitimately gobsmacked.
So, is anyone else surprised that just about all the leaks were correct?
Now playing a song called “Radio Soul.” Older he may be, but he’s still got it.
Ah, those are the people Apple just discovered are buying most of the new smartphones?
Sick burn, Nokia!
Costello reveals his first job was as a computer operator.
“Looking at all the magic today, I think I went into the wrong profession.”
Hey, Elvis! Someone I know, finally.
I feel like we’ve all been Jedi mind-tricked. Look over here, Elvis Costello!
Well, I guess that with the musical guest playing, there is no more hope for One More Thing™. Little sad about that.
@John Well, I’ll get a picture first.
So are you walking out, Jolie?
It’s Elvis Freaking Costello!!!
Gosh, he’s older than I remembered.
If it is Kanye, you should walk out.
Oh, geez. We’re seeing a musical guest now. If it’s not Kanye, I’m walking out.
Will there, will there, will there be ONE MORE THING?
Pretty, pretty please.
I’ll rephrase for Tim Cook: “It was too hard to add a bigger screen, so look at all this other stuff.”
Touch ID will apparently come to *all* Apple products. Hmmm, interesting.
We get to watch an iPhone ad now. I thought this whole thing WAS an iPhone ad?
This one focuses on global users, especially folks in developing areas — India, Africa, and parts of Asia.
“We don’t just pack in feature after feature. Instead, we think deeply about what kind of experiences we want to create.” — Tim Cook, who’s wrapping it all up for us.
iPhones will be ready for preorder this Friday, Sept. 13.
On Sept. 20, both phones will be available for sale.
Here, I’ve updated the fingerprint scanner diagram with an important detail Apple left out.
$199, $299, and $399 price points, depending on how many hardcore games you need to play. $40 for a leather case.
Yeah, where is that upload to NSA one-touch button?
6GB at $199. 32GB at $299, and 64GB at $399. On contract, of course.
A bit. I trust less and less every year
“All fingertip information is encrypted. … It’s never stored to Apple servers or backed up to iCloud.”
Feel better yet, @John?
With that fingerprint-scanning feature, I would be able to turn my phone on without having to punch in that code while I’m driving. … Oh, wait. I didn’t say that.
You can use your fingerprint to access your iTunes account.
Hey, psst. You. Come over here. I got a trunk full of A7 chips for sale. You want some?
Yay, the NSA will now have my fingerprint. So excited about that
Now we’re talking about passcodes for lockscreens. We got biometrics, y’all.
“It’s called touch ID. … It uses your fingerprint at an incredibly detailed level, and that’s because of a new sensor, the Touch ID Sensor.”
500 pixels per inch, this thing scans. And it scans subdermal layers. That’s gotta hurt!
You folks already know this. But for those people who prefer a properly written story: http://venturebeat.com/2013/09/10/apple-announces-64-bit-a7-chip-and-motion-coprocessor/
The iPhone 5C camera updates look fantastic. It’s a shame that Android phones still can’t compare in the camera department.
OK, so these are pretty awesome pics I’m seeing. Wonder if real-world pics will be as good.
Now we’re looking at pictures of food on weathered barn wood. They’re crystal clear, naturally.
Hope you consumers have some barn wood layin’ around.
And here are almost all the iPhone 5S details, all together.
More to come. …
Notice how Apple is focusing so much on internal specs, where people really want to see external changes like a *freaking bigger screen.*
Oh man, hipsters are gonna hate the new flash, which makes you look pretty much natural. No more “American Apparel” look with the iPhone!
@Dean Moore’s Law, man.
Gamers unite! 64-bits! 128 next!
• new 5-element lens with f/2.2 aperture
• 15 percent larger active sensor area
• 1.5 micrometers per pixel
• slow-mo video
• burst mode
[Bagging on the new 41-MP Windows Phone]
@Devindra Game developers will love the new 64-bit jazz.
@Jason @Dylan I ain’t sayin’ she’s a golddigger! She just wants a gold iPhone!
iPhone 5S will be a fitness device … it knows when you’re walking, jogging, working out.
@Dean Likely so! I was busy taking pics when they announced him. Story of my life.
@JolieO’Dell would that be Tim Sweeney of Epic Games? Re: White Dude No. 1.
The new chip is called M7, a motion coprocessor.
• continuously measures motion data
• uses accelerometer, gyroscope, compass
• coreMotion API IDs user movement
• optimizes based on contextual awareness
All this means better fitness, driving apps.
64-bit chips will let future iPhones use more than 4GB of RAM. Doesn’t have much of an effect otherwise.
@Dylan Women love gold, too. Especially in Asia. Or women from Asia. I know my Chinese mother-in-law will want one.
@Ricardo: We don’t. Except maybe the hardcore mobile gamers.
“This completely redefines … mobile gaming, because of the power of the iPhone,” says Epic Games White Dude Number One.
Hey, Bilton. Don’t dissent. IT’S 64 BITS!
Can someone explain to the liveblog readers why we need a 64-bit smartphone?
This is very un-Apple, with massive emphasis on the hardware specs of the phone. I thought we were beyond that?
Epic Games takes the stage. I feel like Dean will have something to say here. They’re showing off new graphics capabilities. Demos are always pretty gee-whiz perfect, and this one looks hella good so far.
@Dylan: But does it have SPARKLES. My gurls out there need their bling, yo.
Can’t get the Goldmember song out of my head!
The iPhone 5C comes in blue, white, pink, yellow, and green and starts at $99.
@Jason Yes. And pink is very important to women. WHAT ABOUT THE WOMEN?
• 64-bit kernel
• Xcode support
• all built-in apps reengineered
• backward-compatible with 32-bit apps
A7 64 bits. Well, when are we gonna see 128 bits? Come on!
The world’s first 64-bit mobile phone?
• 1 billion transistors
• modern instruction set
• 2-times general purpose registers
• 2-times floating-point registers
@Dylan Gold should matter to you. Gold is seen as a good color in Asia.
Hey, no dissenting comments, Koetsier. It’s gold!
“A huge leap forward in mobile computing performance.”
A7, 64 bit chip.
Thank god there’s a gold version. That’s all that matters to me. GOLD.
Looks pretty similar to the iPhone 5, doesn’t it?
Comes in silver, gold, and “space gray.” — Did I hear that right?
IT’S GOLD, PEOPLE!
iPhone 5S confirmed.
Come on, Apple … we want to see the iPhone 5S
It may be “downmarket,” but it’s Apple downmarket. That’s still pretty upmarket.
You used to be able to get the iPhone 4 for free (with contract) from the Apple store. That option is now gone, apparently.
I think with the colors it’ll be a tough choice for a lot of people. Of course … we haven’t seen the new iPhone 5S yet.
So, this is the long-rumored downmarket iPhone.
Good for Apple. Now it stands a chance of grabbing their NEXT 700M customers around the world.
Older processor to differentiate from the new iPhone 5S, I think. …
No A7? Hmmm. …
Showing another video, this time for the iPhone 5C.
“It’s simpler … yet more capable and certainly more colorful.”
“It’s beautifully, unapologetically plastic.”
You can buy more cases for $30 a pop.
Nice pricing! This is going to be big both here and around the world
The iPhone 5C comes in blue, white, pink, yellow, and green and tarts at $99.
I like it.
It’s sorta like the Moto X … choose your color for buttons, controls, and back at the same time.
No seams, steel-reinforced structure, polycarbonate case, 4-inch Retina display… .
iPhone 5C confirmed.
Shocked! I’m just shocked!
Cook: “This year, we’re not going to [lower the price of the old iPhone.] We’re going to replace the iPhone 5 with not one but two new designs.”
Update: iWork, iPhoto, and iMovie are now all free … WITH A NEW PHONE.
Meanwhile, Intel has announced a 14-nanometer chip. And sub-$100 tablets coming this fall. Match that, Apple. http://venturebeat.com/2013/09/10/intel-ceo-announces-14-nanometer-processors-predicts-sub-100-tablets/
iPHONE ANNOUNCEMENT COMING IN NOW.
@Jason: A couple years ago, I clapped and woo-hoo’d for the big Android upgrade at Google I/O. =/
Bad reporter! No cake for me.
Umm, that’s a big yay. Wow.
iWork, iPhoto, and iMovie are now all free.
@Jolie You might go gay for your Windows Phone, but you wouldn’t clap at an event you’re covering.
A few more details on Apple’s 700 million iOS devices claim right here. …
Cook’s talking about iWork, which “now consists of the best mobile productivity apps on any platform.”
Also iPhoto and iMovie: “No other platform has any apps like these.”
HAH! Tell that to Adobe.
I’ve tested out several of the iOS 7 dev previews, and it seems like a lot of the annoying candy-colored elements are still there. Should be interesting to see how normal folks adapt to this style.
iOS 7 is free, free as a bird, free for all (if your device supports it).
iOS 7 is landing on September 18 for the iPhone 5 and iPhone 4S. You’ll get iOS 7 on your iPhone 4 and later and iPad 2 and later.
Wow, the press people are laughing and clapping at every little iOS feature. I feel like the objectivity was left at the door for most of these fan-reporters.
Then again, we all have our favorite companies and devices, right? I’d go gay for my Windows Phone, no doubt.
Yeah, Google’s Sundar Pichai said it! One billion Androids out there wandering the world.
Now they’re reintroducing iOS features we covered from WWDC.
Here’s our story on one billion Android devices … of course, Apple might claim that iOS devices are used and loved more.
@John: Hey, how dare you question TIM COOK? He said iOS is the most advanced OS in the world. IN THE WORLD.
Here’s the new store:
Fact check: Android just hit a billion, right?
“Next month, we will ship [iOS] to 700 million iOS devices. And since we make updates easy … iOS 7 will quickly become the world’s most popular operating system.”
Fact check on aisle 3!
Tim’s talking retail.
Palo Alto got a new “gorgeous pavilion design” and eight times more floor space.
Women dancing in underwear — Lady Gaga does that very well. Not sure what it has do to with NEW APPLE IPHONES.
@John: Yeah, yeah, yeah.
What?!? It’s a lineup for new Apple iGadgets?
Now, we’re watching a video about the festival. It’s riveting.*
*Not really. It’s pretty much a bunch of B-roll featuring screaming young people.
Of course, I can’t wait to see Lady Gaga
Cook says 20 million people applied for iTunes Festival, so the company is livestreaming the event to 100-plus countries.
The lights are going down, the eager crowd is hushed. Tim Cook enters to “hoo-hoo” noises and extended clapping.
And I’m two rows directly in *front* of former VB editor Heather Kelly. We note that this is the most sausage-festy event we’ve been to in a long, long while. I mean, wall-to-wall white dudes.
Interestingly, I’m actually a substitute for VB’s original invitee, executive editor Dylan Tweney, a white dude.
Go, white dudes!
Oh wow, I’m two rows directly behind Apple senior vice president of design Jony Ive. Huh.
For all you fanfolks, he’s wearing a blue shirt and is more or less hairess. He’s flanked by two women wearing identical black sheath dresses. It’s all about the details … or something.
Interesting. On the day of Apple’s big event, Samsung trade-ins are way up.
Reseller Gazelle says it expects this launch to be two to three times the size of last year’s iPhone 5 event.
Conspiracy theory time: I wonder why Apple isn’t running a livestream for this event. All of the recent iPhone/iPad announcements have had livestreams (but most were also set in San Francisco’s Moscone Center).
I wonder if killing the livestream is a way to filter out the news through an enthusiastic press. Perhaps a sign that this isn’t a huge iPhone update in the first place? (The rumors really don’t point to much new stuff, aside from the fingerprint scanner.)
It was the running of the bulls! It was a Sex Pistols mosh pit! But yours truly threw and elbow or two and got in the first press-reserved row.
I do this for you because I love you.
More pics coming soon from the standing-room-only Town Hall.
And we’re in! Jolie is scrambling to find a seat. (If you’ve never seen this happen, it’s sort of a madhouse.)
Bad news for Apple: Jolie says all the press around her are for more interested in chatting about the new Windows Phones.
Relevant, Microsoft points out that Windows Phone grew 78% last quarter.
Here’s everyone lined up and waiting to get into the event. Jolie says they will start heading inside in 15 minutes.
The Apple Store is currently shut down with multilingual messages saying, “We’ll be back.” Apple’s either channeling Arnold Schwarzenegger or hinting at actual, orderable products available TODAY.
Our intrepid Jolie O’Dell is boots on the ground at 4 Infinite Loop on Apple’s campus in Cupertino, Calif. …