CUPERTINO, Calif. — Apple officially unveiled the iPhone 5S and iPhone 5C today at a media event on its Cupertino campus. Below, check out our play-by-play of the event, as well as our breakout coverage.

Get more stories like this on TwitterFacebook

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the i... All Apple news »

Track Apple's Landscape to stay on top of the industry. Access the entire ecosystem, track innovation & deals. Learn more.