Marvel at Apple design head Jony Ive describing the iPhone 5C as “beautifully, unapologetically plastic.” (Since when was that a good thing?) Watch Phil Schiller, Apple’s head of marketing, get all hot and bothered over the iPhone 5S’s “stunning” design and fingerprint scanner. And rock out to Elvis Costello’s surprise appearance.
Or if you’re like me, you’ll just yearn for the days when Steve Jobs was onstage weaving his spell.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the i... All Apple news »