Deals

With half the Fortune 500 as customers, social analytics firm Socialbakers gets $26M

Image Credit: kdonovangaddy

After only a few years in the social media analytics game, Socialbakers is rolling in funding.

The company announced today that it has raised an additional $26 million in a third round of funding led by Index Ventures. That brings Socialbaker’s total funding to around $34 million.

Socialbakers unveiled its social media analytics product at the DEMO conference in 2011 (which was co-run by VentureBeat) — though it was initially founded in 2008 as a social media agency.

The company’s online platform gives its customers — which now include more than half of all Fortune 500 companies — a simple way to track and improve their social media performance. Socialbakers says the funding will be used to improve its platform (naturally), better support its existing customers, and fuel international expansion.

“Socialbakers is uniquely positioned to deliver the much needed insights into content, engagement and advertising that enable marketers to succeed in social marketing,” said CEO and founder Jan Rezab in a statement. “This funding will further establish our authority in social analytics, publishing, and advertising to brands and agencies based in the USA, and globally.”

The Prague-based company says it has tripled its revenue in 2013 and  has added more than 1,000 new clients during the year, including the likes of Disney and Samsung.

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