So far, big data startups continue to command hefty funding rounds in 2014, just like they did last year. If you want to know why, watch this video.

In a new video, Jake Flomenberg of Accel Partners lays out his view of the big data market and the investing opportunities he’s excited about. He’s talking with another data expert: Stefan Groschupf, the chief executive of well-funded big data startup Datameer.

Flomenberg knows what he’s talking about: He worked on sales, marketing, and product problems at hot data startup (and likely IPO candidate) Cloudera.

He’s one person who works with Accel’s big data fund. He managed to get in on hot data-transformation startup Trifacta, as well as marketing-focused Origami Logic and log-management company Sumo Logic.

And if you doubt that big data is a worthwhile market for investors and entrepreneurs, look how much money companies like Domo, MemSQL, and Splice Machine have raised lately.

Some investors are more savvy than others when it comes to the big data technology landscape — and that could well help their chances of enticing the next Cloudera or Tableau to sign a term sheet.

Maybe the others need to watch this video.

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