Google today reported unimpressive first quarter earnings for 2014, with earnings per share of $6.27 on revenue of $15.4 billion.
In regular trading, Google was up by more than 2 percent. Following the earnings release, the company is down by 5 percent.
Google’s year-over-year ad-revenue stats are pretty strong; site revenues are up 21 percent to $10.47 billion, and network revenues are up 4 percent to $3.40 billion. Yet the company’s cost-per-click decreased “approximately 9 percent” from Q1 2013.
Like last quarter, Google continues to perform a balancing act between its ad business and future moonshots. Sure, the company may have self-driving cars and modular phones on the horizon, but the market will lash back at Google unless mobile search revenues continue to grow.
Key to that growth is Google’s competition with Facebook on mobile and desktop advertising. Google leads Facebook in global digital ad spend, 32 percent to 5.8 percent, according to a report by eMarketer. Still, Facebook is a threat. Google today even started monetizing its social network competitor Google+.
For context: In Q1 2013, Google reported $11.58 EPS on revenue of $14.0 billion.