Business

The history of Beats Electronics: from inception to Apple

Before Apple makes its Beats acquisition truly official, join us for a trip down context lane.

Sure, every tech pundit with Internet access has weighed in on why the $3.2 billion deal is good or bad for Apple, but before you make up your mind, here’s a look at how Beats Electronics evolved into the accessory powerhouse it is today.

Click on the dates below to learn more about each milestone.

While we still await formal confirmation (or denial) from the two firms, the timeline above reveals that Apple and Beats have apparently been close for years. Rumor or not, the deal could actually make sense for Apple, according to VentureBeat’s own Devindra Hardawar.

What do you think of the deal? Let us know in the comments below!

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Beats Music is a music streaming service spun out of Beats Electronics and into its own company in early 2013. The core experience will be centered around curated playlists created by musicians and music writers. It is currently in pri... read more »

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14 comments
Anders Lykke
Anders Lykke

Read it. And still can't figure out if there is life on Mars. Misleading headline!

Artur Szalak
Artur Szalak

Agreed with Yannick Boucher. I think Apple is buying a sister company. Overpriced/"nice looking" trendy devices that do something in a medicore way. It was enough to pay off sportsmen and celebs to wear those here and there and it started selling. There's way more better choices for lower or same price.

劉俊廷
劉俊廷

Keep going my rebuild it history track record like Road to Roma the witness .That's good for whole new High way the science technology. 2014.05.12.

Yongo Kwon
Yongo Kwon

이제 아이폰 6 사면 이 이어폰 끼어서 나오는거임?

Marin Jø
Marin Jø

I will tell you something but don't tell anyone. There's a cool startup called Spotify you pay 10 USD to unlock the unlimited collection of music :P That was the point! You can buy another one now for 0.99 USD

Marin Jø
Marin Jø

Answer: when did you last time buy a song via iTunes? See ya.

Gabe Allred
Gabe Allred

Yeah it's gonna make my apple stock go up.

VentureBeat
VentureBeat

What about the long history Apple + Beats has?

VentureBeat
VentureBeat

Well, the brand is certainly making a ton of money. Beats as a firm may be worth that much, even if it isn't a good buy for Apple

Danny Liggins
Danny Liggins

I have ur beats they seemed good then i bought senhizer and they are so much better

Bill Mckim
Bill Mckim

Beats Pure junk,headphones break just like the iPad Air lightning adapter so maybe it's a good fit