Business

The history of Beats Electronics: from inception to Apple

beats

Before Apple makes its Beats acquisition truly official, join us for a trip down context lane.

Sure, every tech pundit with Internet access has weighed in on why the $3.2 billion deal is good or bad for Apple, but before you make up your mind, here’s a look at how Beats Electronics evolved into the accessory powerhouse it is today.

Click on the dates below to learn more about each milestone.

While we still await formal confirmation (or denial) from the two firms, the timeline above reveals that Apple and Beats have apparently been close for years. Rumor or not, the deal could actually make sense for Apple, according to VentureBeat’s own Devindra Hardawar.

What do you think of the deal? Let us know in the comments below!

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Beats Music is a music streaming service spun out of Beats Electronics and into its own company in early 2013. The core experience will be centered around curated playlists created by musicians and music writers. It is currently in pri... read more »

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