When Dr. Dre drunkenly proclaimed himself the first billionaire in hip-hop, tacitly confirming Apple’s $3.2 billion Beats acquisition, we didn’t expect the folks at Camp Apple to be thrilled.
But, apparently, they seriously freaked out when they saw that video.
Dre’s boast is one of the reasons Apple has yet to officially confirm its Beat acquisition, reports Billboard. Citing anonymous sources close to the situation, Billboard said “the Apple family near imploded with outrage” after actor Tyrese Gibson posted the explicit video of Dre to Facebook earlier this month.
Drunk on Heineken, Dre and his buddies used some seriously explicit language in the 84-second clip, in which Dre implied the deal was a sure thing when many of the terms remained ambiguous.
Family-friendly Apple surely didn’t approve of the many expletives, but it was likely even more upset about the other content. As a company, Apple thrives on secrecy and careful execution. That brash, messy video sits in stark contrast to how Apple does business — and probably prompted Apple executives to reconsider where Dre will fit inside the company.
That doesn’t mean the deal is off, however: There are a lot of reasons the Beats acquisition makes sense for Apple.
Gibson quickly pulled the video from his Facebook page, but someone uploaded a ripped version to YouTube. We’ve embedded that below. (For those with delicate sensibilities: It contains bad language. Consider yourselves warned.)