NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
Yo, a viral messaging app that arose from an April Fools joke, now has over one million users.
Last week, news broke that the ridiculously simple app had pulled in $1.2 million in angel funding. The app only allows users to send the word “Yo” to other users — similar to the functionality of Facebook’s original “Poke” feature — and yet it appears to have surpassed the million user milestone.
According to the company’s official Twitter account, it surpassed 1 million users in four days:
This traction, however, may be short-lived, as disbelief and shock over the app’s existence fades. For now, the app still ranks quite high in Apple’s App Store, according to app store tracking site App Annie. Here’s a look at the app’s growth rate on iOS in the U.S. and overall:
For more on Yo, check out these six unbelievable quotes about the app.
Via: The Wall Street Journal.
Powered by VBProfiles
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.