Business

Yo, that stupidly simple messaging app, now has a million users

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Yo, a viral messaging app that arose from an April Fools joke, now has over one million users.

Last week, news broke that the ridiculously simple app had pulled in $1.2 million in angel funding. The app only allows users to send the word “Yo” to other users — similar to the functionality of Facebook’s original “Poke” feature —  and yet it appears to have surpassed the million user milestone.

According to the company’s official Twitter account, it surpassed 1 million users in four days:

This traction, however, may be short-lived, as disbelief and shock over the app’s existence fades. For now, the app still ranks quite high in Apple’s App Store, according to app store tracking site App Annie. Here’s a look at the app’s growth rate on iOS in the U.S. and overall:

Yo App Annie

For more on Yo, check out these six unbelievable quotes about the app.

Via: The Wall Street Journal.

More information:

Yo is a single tap, 0 character communication tool. Yo is everything and anything, it depends on you, the recipient and time of the Yo. Wanna say 'good morning'? Yo. Wanna say 'Baby I'm thinking about you'? Yo. 'Are you up'? Yo. The po... read more »

Powered by VBProfiles


VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.