Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Looks like the Surface tablets have again helped Microsoft’s revenue this past quarter.
Surface tablets brought in $409 million in revenue, mainly in sales of the second generation Surface 2, Surface 2 Pro, and Surface Pro 3, the company said today in its earnings report.
And this is not the first time the Surface tablets have helped the company’s numbers: The tablets brought in $400 million in revenue during Microsoft’s first quarter of 2014, mere months after it took a $900 million charge on the Surface RT inventory following disappointing earnings.
Microsoft’s computing and gaming hardware segment, which also includes the Xbox platform, is now up by $274 million in revenue and up $665 million compared to the prior year, which was marred by the Surface RT inventory charge.
Microsoft launched the Surface Pro 3, its newest tablet model, in the U.S. and Canada on June 20, and it rolls out to additional markets in the first quarter of the 2015 fiscal year. The company also recently launched a program around its stance that the Surface Pro 3 could replace the laptop by offering up to $650 to customers who trade in their Apple Macbook Air for the tablet.
Take a look at our full review of the Surface Pro 3, which we found quite promising.
Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »
Powered by VBProfiles
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results