Media

Google slurps up data from Songza following acquisition

songza-google
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

No surprise here: Exactly one month after snapping up streaming music startup Songza, Google is ready to take charge of its user’s data.

You didn’t think they just wanted the team, did you?

If you’re not into that sort of thing, you’re out of luck. Songza alerted users today that they’re now required to transfer their “personal information Songza to Google” and agree to the “new Google Terms of Service and Privacy Policy.”

“If you choose to disagree, you will not longer be able to log into your old account,” reads an alert shared by Andrea Harrison.

Aside from the new terms of service, Google is not expected to modify Songza much for the time being. Following the acquisition, Songza told VentureBeat that “no immediate changes” were planned, aside from (ambiguously) “making it faster, smarter, and even more fun to use.”

So there’s that.

More information:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major glob... read more »

Powered by VBProfiles


VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.