Gadgets

It’s Mac vs. PC all over again: Microsoft pits Surface against the MacBook in new ad

Microsoft resurrected Apple’s classic Mac vs. PC war today with a new ad spot comparing the Surface tablet to the Macbook Air.

The new commercial follows Apple’s familiar “Get a Mac” format, this time spun in Microsoft’s favor. Shown below, the spot criticizes Apple for not offering a 2-in-1 tablet/laptop device, and it also digs at Apple for never accepting the stylus — Steve Jobs famously mocked them when he introduced the iPhone.

Microsoft’s Surface Pro 3 isn’t exactly a “laptop killer.” As we’ve previously detailed, Microsoft has historically “struggled to hook consumers into buying Microsoft tablets.” Shortly after the Pro 3 was announced, Microsoft introduced a limited $650 trade-in program for users who were willing to swap their Macbook Air for a Surface Pro 3. That program ended July 31.

More information:

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

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49 comments
William Su
William Su

Ide take the surface over the air

Ryan Foresman
Ryan Foresman

It would probably be realistic if the compared it to this Apple product from 1997. Remember the eMate 300?

Chad Spencer
Chad Spencer

The new MacPad is gonna kill the surface.  Runs FULL freaking OS X, at only 1.7 lb.  Plus, has a touchscreen and runs all iPad apps.  Also, I hear the pen is like writing on paper.  Cannot.....................wait............................go Mac!

Jerry Omollo
Jerry Omollo

...we know the tools of our trade---Mac my world!

Sai Krishna P
Sai Krishna P

You are sure you can done with OS X? then you must not be an apple developer...!

Ale Ssio
Ale Ssio

Surface is not a "PC". Is a .. hybrid flop. Compared to MB..it sucks, compared to iPad.. it sucks too. Conclusion: It Sucks Twice. Well Microsoft, all of us was waiting for your failure since Windows 98. Nice done. However, Xbox still rocks.

Renauldo Caldwell
Renauldo Caldwell

I fixed everything that was wrong with it. From the busted screen to the wonky partition that wouldn't mount properly. And once I started to use the graphics card went haywire. And reading the forums it's a common problem for my gen. I'm hoping for a product recall like that NVIDIA chip recall.

Wade Harward
Wade Harward

My MBP is fantastic, because I paid apple to make it fantastic. You could pit a surface against a base macbook as far as specs im sure, but windows 8 SUUUUUCKS compared to mac OS

Nikil Kuruvilla
Nikil Kuruvilla

The Surface is a compromise product. Not as light or easy to use as a tablet. Not as powerful or easy to type as a laptop.

Nikil Kuruvilla
Nikil Kuruvilla

So surface pro stopped chasing the iPad and is after the Mac ? Lol. Microsoft :)

Stuart Holloway
Stuart Holloway

Yeah, let's see that surface render video and practically run the adobe suite.

Tom Mariner
Tom Mariner

The 3 is the best tech investment I have made. Productive, fun, fast. For me!


I guess I could learn the Apple / Mac world, but Windows 8.1 is the greatest step forward I have had in touch-enabled getting stuff done NOW.


For Mac fans, I am misguided. And there lies the rub -- except for newbie into the market, the majority of readers are already cemented into one camp or the other for real computing. But the image on the article are misleading -- both units have hands typing -- in a 3, lots of time is spent gesturing as well -- Apple doesn't want you to do that on your Air -- they want you to buy an iPad as well.

Kyle Regan
Kyle Regan

I really did think satya would have put an end to to these types of advertisements not make them more prolific and less factually accurate I hate to say this but I am very very disappointed.

Alexander Mochkin
Alexander Mochkin

Nah. It doesn't convince me. I had so much bullshit from MS... Gestures in Windows? Naaaah.

Tyrrell Cherry
Tyrrell Cherry

If the SF were 200 bucks cheaper. Maybe. Not much I need from a windows environment that I can't get on my Mac. Competition is good.

Emilio Castellanos
Emilio Castellanos

Almost dont want to use my laptop or workstation. So happy with S3.

Gene Glekel
Gene Glekel

I have both a MacBook Air and SF3. If you don't, you really can't comment. Amazingly, i am leaving the Air at home more and more. Keep an open mind and you may be surprised.

Matthew Vinci
Matthew Vinci

Had my Surface 2 for almost a year now. Love the thing.

Alex Pasek
Alex Pasek

They are comparing tablet to Macbook? Wow ... Looks like they are as much confused as their clients :)

Alex Pasek
Alex Pasek

The only thing that Microsoft brings to the table is humor.

Ron Foxworthy
Ron Foxworthy

"Laptops will soon be the new 8 Track Tapes of their day, everything soon will be tablets." (Overheard at MacWorld last year)

Seth Miller
Seth Miller

if by lazy you mean I can be lazy and get more done than in Ubuntu & Windows, I'd agree with that

Igor Lichnovský
Igor Lichnovský

Touchscreen device with keyboard is big nonsense. Keyboard without mouse just doesn't work right.

Rahul Sood
Rahul Sood

had anyone tried a surface pro 3? is amazing actually...

Senya V. Santa
Senya V. Santa

A 1,3k Euro for a tab-top-whatever? Gimme a break -_-

Sai Krishna P
Sai Krishna P

MS is back...! Apple books are too costly with unfriendly OS, except for cool effects, it works very lazily, Mac people can easily migrate to Ubuntu, with 10% of Mac Book cost.

VentureBeat
VentureBeat

Surface Pro 3, what's up with that!?

Chris Hong
Chris Hong

Fall comedy season starts early this year.

David Tallon
David Tallon

Have you used one? It runs the adobe CC suite perfectly and renders video just fine. I have used it with AE and Premiere with no issues. Of course, I have the PRO i7 Flavor.