Microsoft resurrected Apple’s classic Mac vs. PC war today with a new ad spot comparing the Surface tablet to the Macbook Air.
The new commercial follows Apple’s familiar “Get a Mac” format, this time spun in Microsoft’s favor. Shown below, the spot criticizes Apple for not offering a 2-in-1 tablet/laptop device, and it also digs at Apple for never accepting the stylus — Steve Jobs famously mocked them when he introduced the iPhone.
Microsoft’s Surface Pro 3 isn’t exactly a “laptop killer.” As we’ve previously detailed, Microsoft has historically “struggled to hook consumers into buying Microsoft tablets.” Shortly after the Pro 3 was announced, Microsoft introduced a limited $650 trade-in program for users who were willing to swap their Macbook Air for a Surface Pro 3. That program ended July 31.