Exclusive: AdRoll launches LiquidAds, display ads you might actually want to click

Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized.

Retargeting ads work in such a way to record that you visited an advertiser’s site and then show that same site later in ads. LiquidAds takes this a step further by keeping track of products you view on a site and later showing you those same products in ad form on other sites.

“LiquidAds … Continue Reading