Facebook now posting retargeted ads right in the middle of your beautiful new news feed

Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.

Facebook announces new ‘Preferred Marketing Developer’ center

Want to market your company or yourself on Facebook? Now it's easy to find a reputable company that won't get you banned from the most popular social network on the planet.

AdRoll says its dynamic Facebook ads are twice as effective as static FB ads

Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.

AdRoll nabs $15M from Foundation, Accel, & Merus to get you clicking more ads

Online ad retargeting startup AdRoll has raised $15 million in its second-round of funding. It plans to expand the company and improving its technology, which allows companies to serve more relevant display ads.

AdRoll has somewhat cracked the code in …

AVG follows FTC’s privacy lead, adds “Do Not Track” tool for its 108M users

Security software company AVG will add a “Do Not Track” feature to its popular web security applications tomorrow, a move that parallels the FTC’s report today advising companies to offer a similar feature to help protect consumers.

Online privacy concerns …

Hot ad startup AdRoll rebrands, hires engineers away from Rivet Games (exclusive)

Hot advertising tech startup AdRoll made headlines last month when it hired Google sales director Suresh Khanna. But the company is not done hiring by a long shot and has just brought onboard two top engineers from Rivet Games, a …

Exclusive: AdRoll launches LiquidAds, display ads you might actually want to click

Ad retargeting company AdRoll on Thursday launched a new technology called LiquidAds that will help make digital display advertising more personalized.

Retargeting ads work in such a way to record that you visited an advertiser’s site and then show that …