Peter Rip.jpgPeter Rip, partner at Menlo Park’s Leapfrog Ventures, which invests in early stage tech companies, has joined the pantheon of regular insightful venture capital bloggers. Here is his blog.

Like other new entrant, David Cowan, he’s got a good dose of attitude, if you’re into that sort of thing. For instance, he has a post about how Skype is a lot like Paris Hilton. “This time it is Ebay who is rumored to pay $2-3B to sleep with Skype,” he muses, later adding: “And I don’t care who Paris Hilton is doing this week, either.”

We have talked with him, and blogged about him before, but oddly only noticed…

his blog for the first time today.

leapfrog ventures.gifIt is another example of how entrepreneurs and others can engage with a VC via the blog, understand what his views are, and speed up the process of deciding whether he is worth pitching. It is clear he is listening to his audience: One of his posts asks whether readers prefere longer, analytical pieces, or short snappy conversational ones. He responds to the feedback by sprinkling in more conversational stuff.

Peter certainly lets it rip, as Alarm:Clock notes. In a recent posting, he rails on the Web 2.0 Entrepreneur Bubble. This must be close to heart for Rip, because he has just finished telling us about how he has invested in Ojos, yet another company that searches and organizes photos. Though, of course, Ojos is different! (BusinessWeek explains how it has text and facial recognition technology.)

We will add him and David Cowan, who we blogged about earlier, to our blogroll.