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“Niche” rules these days.

So iNods, based in San Jose, isn’t only a search engine. It is a shopping engine. And it isn’t only a shopping engine — it gets narrower than that. It searches blogs and other content related to pre-shopping, or research.

You can call this a Web 2.0 company, and so as usual, TechCrunch’s Michael Arrington has the scoop:

Like the others, iNods has realized that there is a massive amount of review information out there in the blogosphere. And more is being created every day. They are harvesting that information, making it searchable…

Wait, isn’t this what Become.com has already been doing for a year now? They have a “research only” button. Here’s our first post on Become.com. Or are we missing something?

Maybe the point is that iNods is searching more blogs, and Become.com is instead ranking brand-name review publishers higher when returning results. But Become.com seems to be searching blogs already, so we will have to play a bit more with iNods to see how different this really is.