We thought this item about Meez was April Fool’s joke when we first saw it on Om Malik’s site, but turns out it is not.

Here is a Forbes story about Meez, which is yet another site that lets you play around with customized avatars so that you can escape your real world and dabble in fantasy. It was launched by Sean Ryan, who previously ran the music site, Rhapsody. It is like IMVU, another company that lets you customize your avatar and go off and chat with people in virtual bars and coffeehouses. But Meez wants to let you take your avatar wherever you go, including eventually on cell-phones. It is owned by Donnerwood Media, of San Francisco, which has received $4.3 million in venture funding from Battery Ventures, Transcosmos Partners, Allen & Co. and other individual investors.

Here is the company’s press release.