Stardoll, a site where young girls can create and dress up celebrity dolls of themselves or others, is not your classic Silicon Valley high-tech sort of investment.
Yet Sequoia has invested $6 million in the Stokholm company, Stardoll told us yesterday. It is the latest example of how Sequoia is betting on niche consumer Web sites that don’t show any particularly amazing technology, but where their innovation is in market execution; they just do one thing really well. Stardoll says it attracts at least 1.2 million unique visitors weekly from over 200 countries. Zappos, Weatherbug and CafePress are other such Sequoia bets that come to mind.
It is the second round. Existing investor Index Ventures also participated.