It is notable because it is the latest example of the explosion of creativity going on in the Web 2.0 area, but where innovation is so incremental that new companies or their products no longer can afford to wait around for user adoption.
We’re pointing to Movie Masher because it does offer users some new video features. Movie Masher leverages technology made available in Adobe Flash 8 architecture to offer so-called “compositing” tools, which let you overlay videos on other videos in sophisticated ways. There are other sites, such as Eyespot and Jumpcut, which give you limited ways to overlay flash animation on video. But they restrict you to set templates, letting you add things like dancing girls or snowflakes, for example, but not your own customized logo. They don’t let you do things like choose or resize fonts. Movie Masher lets you change such variables, including contrast and brightness, on a sliding scale — and allowing you to adjust them as the video plays, for transitions.
Doug has worked on the site’s code for two and a half years, he says. He reckons the site has about a three- to six-month jump on competitors, and that a large company with resources will therefore be in a much better position to market the product (see VentureBoard listing here).