Attune Foods, a San Francisco health-food company owned by food and beverage incubator Brand New Brands, is looking for cash to finish its search for a $8.5 million round in financing, VentureWire reports (sub required).
Here’s a description of the company’s target market, “nutraceuticals”:
Interest in nutraceuticals, which are broadly defined as health-enhancing foods and products, has grown as consumers look not just to eat less unhealthy foods but have interest in foods engineered to be healthy.
Attune formally launched in late October last year from Brand New Brands, an incubator based in Mill Valley, Calif., to launch food and beverage companies that incorporate health-promoting ingredients.
Only about half the money has been raised.