emi-alliance.jpgEMI Music, the world’s third largest music label company, said it has reached a deal with Google and its YouTube property to allow YouTube users to exploit EMI music while creating videos.

The move follows Apple’s move yesterday to start selling EMI songs without copy protection (digital rights management, or DRM) through its iTunes store. It means EMI songs bought on iTunes will work on other portable music players.

Adding to the flurry of deals, Apple also said yesterday it will begin featuring YouTube videos on Apple TV within weeks. Apple is also including Google’s search and mapping applications on Apple’s iPhone, to be released next week.

apple.jpgEMI Music includes artists including David Bowie, Coldplay and Norah Jones.

EMI said it has “agreed to work” on models to allow access for user generated content featuring EMI-owned and copyrighted audio and video works, but didn’t provide many details. EMI did say it will use YouTube’s content identification technology to help it track and monetize its content, and to allow it to request the removal of copyrighted content (suggesting this is far from a straight-forward carte blanche for users to do anything they please).

Separately, Apple said it would start selling Apple’s TV with 160-gigabyte hard drives. Its move to allow other content, such as YouTube videos comes after some criticism that the set-top box was not delivering a big enough variety of content.