Taboola, an Israeli startup that launched yesterday at the NewTeeVee Live conference, wants to make video discovery easier.

The company generates video recommendations based on content the viewer has already watched. Rather than having its own site, it is an embedded script that other sites can use. It plans to generate revenue through ads.

News of the company’s $1.5 million funding by Evergreen Venture Partners was broken by TechCrunch. There’s also some more extensive coverage at NewTeeVee.