By giving publishers analytics tools to tracking their own traffic, ad companies can both get access to data and subtly suggest their own advertising options. Anyone who uses Google Analytics knows this. Admob, a company that sells mobile advertising, knows it, too. Today it is launching an analytics service for mobile sites, so you can see things like how many visitors and pageviews your mobile site gets, and where your traffic sources are coming from.
San Mateo, Calif.-based Admob has already been going out of its way to provide data to the world. It also publishes a monthly report on traffic on its own site that shows things like the number of users who see Admob ads, which countries they come from, and which type of phone they’re using.
You can watch the company’s video on the analytics service, above. You can sign up here for the company’s analytics service, which is currently in private beta.