TopTenReviews has raised $6 million to expand its business of providing consumers with side-by-side product and pricing comparisons, VentureWire reported.

Investing companies include Highway 12 Ventures and Village Ventures. Both will have board seats. helps consumer shop by providing research and other data on technology and entertainment products and services.

The company will use the money to add to its staff of 50 in Ogden, Utah, and to offer new features. Stan Bassett, president, said the company bootstrapped itself five years ago and has been profitable every year.