HealthiNation, a New York-based company that produces videos for television and the web addressing all aspects of personal health, has raised $7.5 million in a second round of funding, VentureWire reports. Contributions came from MK Capital and new investor Intel Capital, which led the round.
Founded in 2005, HealthiNation primarily distributes its videos through cable television networks that reach 20 million homes. Hoping to take its business model online, the company has forged content hosting partnerships with 25 relevant websites. Sites like WebMD are formidable competitors in this arena, but HealthiNation executives say they’ve seen a rapid rate of growth. The new funds will be used to beef up its video library and advertising sales efforts.