Force10 Networks, a developer of 10-gigabit networking hardware, will be launching a new line of products over the next half year to help companies set up automated and virtual networks. Currently, it provides routers and switches to web companies like Facebook and eHarmony, to help them manage large amounts of data over their local networks, reports VentureWire.

In this pursuit, Force10 faces a full field of competition including Woven Systems, Foundry Networks, Cisco Systems and Juniper Networks. The new products are part of the company’s plan to stay close to the front of the pack, a goal that will be carried forward by its new chief executive James Hanley, formerly senior vice president at NeoScale Systems (recently bought by nCipher ).

The San Jose, Calif.-based technology firm had raised $400 million in venture capital to date, the most recent a $125 million sixth round of funding last February. Its investors include Advanced Equities, Crosslink Capital, Meritech Capital Partners, Morgenthaler Ventures, Pacesetter Capital Group, Worldview Technology Partners, New Enterprise Associates and US Venture Partners.