SendMe, the San Francisco company that sells direct-to-mobile entertainment content through several linked web sites, just landed $12 million in a fourth round of financing to fuel its acquisition strategy. Its web sites,, and, each offer a different type of content and have gained substantial traction in their own right.

Users can find and download games, ringtones and mobile wallpapers on these sites, and participate in sweepstakes for a subscription fee of $10 a month. The exception is social network site mBuzzy, which is currently free to join, but not for long, the company says.

SendMe decided to divvy up its content between the three sites in order to lower its billing and development costs, according to VentureWire. At the same time, it’s on the lookout to buy similar subscription-based content providers to grow its market share. This is how it added SoLow and mBuzzy to its brood.

Triangle Peak Partners led the recent funding round, joined by existing investors Amicus Capital, GrandBanks Capital, Spark Capital and True Ventures. SendMe has raised $35 million to date and doesn’t expect to take more venture money in the future.