, the secretive self-dubbed “online decision engine,” announced that it brought in $2 million in a first round of funding — even though very little information is available about it anywhere on the web. For now, its web site is simply a form people can use to request notification when the product finally launches.

The company’s only defining feature is that it hired Flickr co-founder Caterina Fake to be its chief product officer following her departure from the photo-sharing site last summer. In her blog announcement of the move, Fake described like this: “It is a consumer internet application, it will have a lot of user participation, and it is more than a little fun. Beyond that, we’re still making it up.” Not that much more insightful.

The company even declined to release the identities of its backers, though partners at Bessemer Venture Partners and General Catalyst Partners have joined its board, so those two firms are valid assumptions.