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Finding out about a musician or a show has always been a three-, four- or even five-site process for me. First I’ll hit pollstar.com and see what shows are in the area on a given day. Scrolling through lists of venues and artists, I’ll see something like “BattleHooch” and follow the link to their home page. This page may or may not tell me where they are playing, so it’s back to pollstar.com where I follow another link to the venue, a San Francisco bar called Mojito. If it’s a big name artist, I’ll probably have to find the event at Ticketmaster. I’m amazed if I have energy to leave the house when all the planning is done.
That is why I was excited to find a tip about Onepageartist.com in my e-mail. It’s a new startup site that combines things like artist information, tour dates, shows near you, merchandising, wikipedia-like link surfing ability and even YouTube powered video content and twitter from your favorite artists. You can listen to audio clips, too. Want to show your support for Del Tha Funky Homosapien on Facebook? Two clicks and he’s on your profile, along with a Onepageartist.com link to help promote site traffic.
Starting at Kings of Leon, featured on the front page, you can read about their third album and learn that The Strokes (shown at the top of a side column called “similar artists”) might be fun to go see some time. Click on them, head for their video page and find some live footage. Yup, they put on a good show – click “Tour Dates” and you’re on your way. Convenient for finding a show as well as wasting hours of time surfing their artist content and video archives. Screenshot of the Kings of Leon page is at bottom.
Onepageartist’s site is powered by Amazon and Google, though it has no corporate involvement with either. When you check out some bio information on Jurassic 5 and decide that these are guys you want to support, you can buy their music from Amazon through onepageartist’s site. Advertising and tour date maps are provided by Google. You’ll recognize a lot of elements in the site — the innovation is in combining them all in one place with an easy to use and aesthetically “cool” layout.
To me, this site is a great improvement over the multiple site music-geeking system of before. No more Wikipedia link surfing, Amazon shopping, Google mapping, MySpace-browsing or pollstar obsession. It’s all in one place.
So, the question becomes: Will it stay in business? I don’t know. I will say that it’s a slick site with a possible business plan involving the ability to shop for tickets, t shirts and albums from within the site. It delivers relevant advertising via Google. The company is taking advantage of Facebook and Twitter’s popularity by making it super-easy to link back and forth, with twitter content being updated real time on the home page.
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