More and more Twitter is becoming a destination for millions of users to ask questions about products and services or even seek direct recommendations from their trusted network. While there are tools for listening to Twitter conversations, businesses are increasingly realizing the difficulties of trying to listen to millions of users and trying to determine potential customers. However, new services are emerging for Twitter business users to help increase the lead generation process and turn tweets into customers.
One such service was launched today by London based WeCanDo.Biz Limited, an online sales leads and business referrals network with 12,500 registered profiles. The new service, dubbed the Twitter Sales Leads tool, is designed to help SMBs identify and track potential sales leads through Twitter.
The tool works automatically searching millions of daily tweets looking for the key words included during a profile setup. While this is possible through other applications like TweetDeck, the Twitter Sales Leads tool takes it one step further. The tool not only finds tweets describing specific products or services, but filters results to show only tweets which emphasize a need for a product, service or recommendation. The tweet also has a location tag so that businesses can skip over those that don’t apply to their region. The company explains, “A business with fifteen keywords would need to perform 90 individual Twitter searches to produce the same results as the Twitter Sales Leads tool presents in a single view in seconds.”
Extremely helpful for businesses looking to converse with customers that they know are looking for their product or service. For example, if you tweeted that you were looking for a great restaurant in downtown Boston and asked if anyone had suggestions. The new tool would track your tweet and file it to be visible to local restaurants in your area using the service. There’s even a reply box within the tool to allow for responding. Wouldn’t it be great to then receive a response saying if you came to their restaurant tonight you could receive a 10% discount?
There are similar services and applications available, such as TweetScan which allows you to receive emails when key words are mentioned. Google Alerts can even be leverages now to find keywords in Twitter bios. However, none provide only need based tweets. The new service tool gives those lacking time and energy a more automated system for responding to tweets looking for particular products, services or recommendations.
The new service tool isn’t free, it will cost you £22.95, which equates to about $38, but has no contract requirements.