The Roxio CinemaNow 2.0 will have more interactivity, high-definition video support, and 3-D viewing. CinemaNow is a movie service that lets you download films over the Internet to your TV or set-top box. It is used by Blockbuster and Best Buy as a movie downloading backbone for consumer electronics devices.
The 2.0 version is being shown off at the Consumer Electronics Show this week in Las Vegas. The point is to deliver richer services for users with the enhancements, said Mark Ely, executive vice president of strategy at Sonic Solutions. The new version lets consumer electronics companies create storefronts on their connected devices with branding by leading retailers.
The enhanced storefront has contextual links for each movie that give users more content about things like the studio, director, writers and actors. Users can also view trailers, recommendations, and instant movie previews. The platform also supports downloadable and streamed HD video in resolutions up to 1080p. It will also be 3-D Ready, meaning it can support upcoming films that can be viewed with 3-D glasses. Lastly, the interactive content makes it possible to deliver streamed movies with features like you find on Blu-ray discs, such as multiple chapter points, subtitles, multiple audio streams, and other features.
CinemaNow was founded in 1999 and acquired by Sonic Solutions in 2008.