Canadian consumers who go to www.cineplex.com will be able to access the Cineplex-branded movie streaming and downloading service, which will be operated by Roxio CinemaNow. In other words, Roxio CinemaNow is providing a white label web-based movie service that Cineplex can market to its own consumers in Canada. The service will launch sometime this year.
Consumers will be able to get access to thousands of movies. The service gives Cineplex a chance to reach consumers in homes. Roxio CinemaNow, meanwhile, can make money from the licensed service and expand its reach to more consumers with its web-based movie services.
Roxio CinemaNow also handles the web-based movie delivery service for Best Buy and Blockbuster. It is directly available to consumers on a bunch of consumer electronics equipment, ranging from web-connected TVs to Blu-ray movie players. Roxio CinemaNow launched a new version of its service at the Consumer Electronics Show earlier this month. Cinema Now was founded in 1999 and acquired by Sonic Solutions in 2008.