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Online legal tool platform Legal River launched Attorney River today to connect attorneys to other attorneys. Attorneys can use the service to post requests for other attorneys. Once a lawyer posts a request, for example for outsourcing work or looking for a specialist in a different state, Attorney River alerts all lawyers with matching profiles and allows them to respond through the service.

Attorneys can register and post issues to the site for free, but to respond to a post, attorneys must buy points, with one point required per response and each point costing $10. This prevents spamming in response to all posts, says Legal River CEO Ben Hatten.

The platform improves upon existing attorney directories, such as Martindale and Findlaw, which don’t let lawyers post requests and require manual searching through posted attorney profiles as well as cold calling the listed attorneys. Many Bar Associations run listservs that serve similar purposes, but with Attorney River, attorneys only receive requests that match their profile.

Legal River has over 300 law firms registered at the moment, with an average firm size of 5 to 20 lawyers. Legal River plans to launch Attorney River with these firms. Attorneys who are not with those firms can register directly on the Attorney River site.

Legal River, based in Washington, DC, primarily serves to connect small businesses without in-house counsel to attorneys. The company launched in 2009 with the help of technology incubator Launch Box Digital.

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