In today’s economy, more and more companies are becoming risk-averse, looking solely at the near-term bottom line. But Peter Diamandis, chairman and CEO of the X-Prize Foundation, notes in this 2008 Entrepreneur Thought Leader Lecture at Stanford University that true breakthroughs take an adventurous spirit – and if you and your company want to truly be great, you need to be audacious. The key to success is to know when you’re at the peak of your creativity and capitalize on it.