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Real-time search engine OneRiot is adding the full feed of data from Google’s Buzz social sharing service to its results.
This announcement comes on top of its recent addition of Facebook’s “firehose,” a real-time feed of every publicly shared status update or “like” flooding through the social network every minute.
Since many users of Google’s social sharing product sync it to Twitter — meaning the content they tweet is duplicated and syndicated out to their Buzz followers — OneRiot had to build in ways of ensuring it wasn’t over-emphasizing that content in its results.
The Boulder, Colo.-based company has refined its rankings to give higher priority to content that attracts more comments or interaction on Buzz.
The company has raised $27 million in venture capital and earns revenue through serving real-time content advertisements that appear on its portal, alongside its search results and alongside search feeds syndicated out to developer partners.
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