old mailboxMail.com Media Company has sold its Mail.com email service.

It might seem odd for a company to sell the service that gives the business its name, but Los Angeles-based MMC has been putting more emphasis on the “media” part of its name recently, buying up and operating sites like Deadline.com and the Boy Genius Report. In fact, when I visit the Mail.com website, news stories are featured much more prominently than email.

So the deal should help MMC (whose investors include Quadrangle Capital Partners) focus on becoming a big media company, without the distraction of running an email service. MMC sites are supposed to continue supplying content to the Mail.com Web portal. PaidContent reports that the company will also be announcing a new name soon.

Mail.com was purchased by United Internet Group, and accounts will be migrated to the German company’s GMX service. The purchase price was between $50 million and $100 million, according to Mashable’s sources.

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[top image via Flickr/KDavidClark]