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Voxy, an online service for teaching languages across multiple platforms including text messages, mobile apps and the web, announced it is launching its English-language service at TechCrunch Disrupt in San Francisco today.

Voxy aims to teach users a new language by pulling content for its teaching platform from pretty much all aspects of life. The service pulls content from text messages, the Internet and other traditional media sources, translating it on the fly and integrating it into a teaching program. Voxy is also launching an iPhone app as part of its learning suite that will pull content from traditional media streams like the main website.

Voxy also scales the content to a user’s level of language comprehension by translating a certain number of words and highlighting words and topics that are just outside of understanding to introduce new vocabulary and grammar rules.

The language service turns learning a new language into a game by tracking progress with “streaks” — how many consecutive days users participate in the service — and “words” — the number of new vocabulary words a user has mastered through the service. Voxy also awards points for completing challenges and playing games through the site and app. Users can track their progress against other Voxy users, turning it into a competition of sorts.

The New York, N.Y.-based company was founded earlier this year in February and has raised about $600,000 to date. The service is initially being introduced as a tool to learn English but will scale to other languages in the near future, said Voxy CEO and founder Paul Gollash.


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