All the sessions from Transform 2021 are available on-demand now. Watch now.


DataPop, a startup that optimizes copy for online ads, has raised $1.7 million in a first round of funding.

DataPop can fine tune ads for marketers by combining business data like product SKUs, price, inventory and geo-specific deals with a consumers’ search intent. The technology allows marketers to quickly deploy custom ads that fit their audience. For example, if a consumer in Chicago searches for a 42 inch screen TV, DataPop may include a TV screen size in the ad, along with where that TV can be purchased and how many are in stock.

Based in Los Angeles, the startup works with retailers and travel advertisers. CEO and co-founder Jason Lehmbeck said that although the additional processing may make individual ads more expensive than traditional ads, marketers on average have seen a 30 percent increase in sales and a 15 percent decrease in cost per sale because of DataPop’s creative optimization.

The round was led by Rincon Venture Partners with participation from IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.

Founded in 2008, the company is currently in private beta but is planning a full release for early 2011. DataPop plans to use this latest funding to build its engineering team and scale the platform.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member