thumbs-upSaygent, a company the uses voice response and analysis to figure out customers emotions, today announced it has secured a first round of funding for $1 million. The funding will be used to hire engineers and secure new customers.

The company targets Fortune 500 companies, like Comcast and the Royal Bank of Canada. It offers the ability to reach a large set of customers via telephone and analyze voice responses through crowdsourcing techniques. The results are meant to help companies figure out audience emotions, like sentiment and intent, towards things like products, services, or customer service. Thus, helping to market easier to these consumers without the expenses of a call center.

As noted by TechCrunch, investors include 500 StartupsInnovation Endeavors, Juvo Capital, Kapor Capital, Kima Ventures, Orefa Investment, PG Ventures, Ty Danco and Matthew Grodin.

The Mountain View, California-based company, founded in 2009, is lead by co-founder Guy Hirsch, a serial entrepreneur who has founded three companies to date, as well as co-founder and chief technologist Mariya Genzel, an MIT graduate.