healthcareDespite Google ending its endeavors in the health care industry, Microsoft announced Monday that it’s ramping up efforts to boost its web-based health records platform HealthVault.

The company is trying to attract former Google Health, users and developers to port their data over to HealthVault. Google Health will be discontinued as of Jan. 1, 2012, as previously reported by VentureBeat.

“Microsoft is much better suited to take on the standardization of Health records, and its a more natural role for Microsoft than Google,” said CEO Jason Moore of Stratasan, a company that provides web-based analytics service to clients in the health care industry.

“So many in the health care world have spent the majority of their careers as .NET [Microsoft’s aging software framework] developers,” Moore said, noting that Microsoft already has a long relationship with third-party developers.

Stratasan  — which has funding from TNinvesco, a fund associated with Clayton Associates and Michael Burcham — encounters many health care companies that are still very much entrenched in .NET, Moore said.

Using the Direct Project messaging protocols established by the Office of the National Coordinator for Health IT, Google Health users can transfer their records to HealthVault between now and January 1, 2013. Microsoft is clearly not wasting a moment during that window of opportunity to grow its platform.

Currently, the HealthVault platform has 300 third-party applications and 70 different medical devices, like blood pressure monitors, blood glucose monitors and others.

Third-party developers of Google Health applications wishing to port over to HealthVault can find documentation, reference materials and a software development kit via the Microsoft Developer Network.