This article is part of a series of posts about DEMO alumni and news of their progress. Primadesk launched at Demo in 2007. Check out more at DEMO.
Video discovery website, Blinkx an
NewsLook, an aggregator of online news content.
The partnership expands Blinkx's sources of viral news and adds to its deep roster of news partnerships.
“News is incredibly popular on Blinkx,” chief marketing office Julia Blystone told VentureBeat. “We’ve worked hard to aggregate a diverse set of global news partners to give our users a breadth of perspective and in-depth reporting.”
Blinkx is also partnered with BBC News, CBS, Forbes and others.
Newslook collects global news video from publishers like GlobalPost, Xinhua News Agency and UNTV. The video clips are showcased on its website, separated into categories including US, World, Economics, Science, Health, Pop Culture, and more.
The partnership also paves a path for Blinkx to capitalize on advertising revenue. Advertisers are generally a bit nervous about associating ads with user-generated content, which can be racy and unpredicatable. The safer Newslook content, which provides coverage from trusted publishers, is an easier sell.
Blinkx also has its own advertising model it calls AdHoc. AdHoc claims to pair relevant advertising next to videos using a patented form of voice and visual recognition tools. The personified product analyzes visual clues in the video and listens to identify appropriate areas for advertising. Customers of AdHoc can time their ads to appear before, during or after the video.
Blinkx has over 35 million hours of video. The company was founded in 2004 and has offices in both San Francisco and London. Blinkx demonstrated a product at the DEMO conference in 2007, the same year it completed its IPO on the London Stock Exchange (LSE AIM: BLNX).
Got six minutes to launch your game changer? We’re finding top-shelf thinkers from around the world ready to showcase their products at DEMO Fall, on the same stage where companies like Netscape, TiVo, E-Trade, and Java got their start. After you sweat out your six minutes of fame, head off the the DEMO pavilion to chat with potential investors, partners and show off the goods. Apply for your spot here. Demo Fall 2011 is located at the Hyatt Regency in Silicon Valley, September 12-14.