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For those who live and die by Facebook advertising and marketing, Facebook has taken the wraps off a new Ads API.

Part of the social network’s suite of Marketing APIs, the new offering is being positioned as “a scalable alternative to the Facebook Advertising Manager tool.” It’s best suited for use by ad agencies, marketing tools companies, and others who heavily reply on Facebook ads in their marketing campaigns.

“The Ads API doesn’t provide new functionality, but it helps people do things at scale,” a Facebook spokesperson told VentureBeat. “Developers and marketing companies will likely be the ones to build on the Ads API, but this opens up the opportunity for businesses of all sizes to use it.”

The Marketing APIs also include a Pages API and an Insights API. Together, the APIs will “help the overall online marketing ecosystem grow,” said Facebook’s rep.

The Ads API beta included more than 20 companies that have already used the Ads API to service thousands of advertisers.

To give you an idea of who might find the APIs useful, the Facebook spokesperson told VentureBeat that Efficient Frontier, Context Optional and Nanigans have been using the new Ads API. All three of these companies specialize in managing and optimizing Facebook ad campaigns; for non-devs and companies with simpler campaigns, Facebook’s ad management tools are still the best bet for keeping track of Facebook ad performance.

Interested devs can check out the documentation and apply for access online.


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