iRoll Ad campaign screenshotVideo advertising platform Innovid has raised a new $9.5 million round of funding, the company announced Wednesday.

Innovid’s iRoll ad service embeds interactive elements in pre-roll video ads to make them dynamic and engaging to an audience. The company also provides an ad server and analytics service called DYNAMO. Founded in 2007, the New York-based startup’s services are used on campaigns for many popular brands, including Disney and Sony.

The new round was led by Sequoia Capital with participation from existing investors Genesis Partners and T-Venture (Deutsche Telecom). Also, Gili Raanan of Sequoia Capital will assume a seat on Innovid’s board of directors.

Innovid said it will spend the additional capital on an aggressive growth strategy centered on making the company’s advertising service to international markets.

This new round brings the startup’s tally to $17 in total funding to date.

Screenshot example of Innovid’s iRoll campaign via Innovid