Spotify saw a huge boost in premium subscribers after its U.S. launch in July. The company’s premium service is a paid, advertisement-free version of its streaming music service that lets people share playlists.
The startup has added about 400,000 new paying subscribers since the launch, according to comments made by Spotify CEO Daniel Ek in an interview with CNBC. Ek is presenting at Facebook’s f8 developer conference Thursday, where he is expected to share additional information about Spotify’s stateside penetration into the music streaming market.
The company announced that it reached a million paying subscribers in March 2011 — thus doubling its premium subscriber base in just six months.
Spotify’s growth is definitely impressive. And while competitors like MOG and Rdio haven’t disclosed their own premium subscriber numbers, it’s difficult to imagine that they’re anywhere close to Spotify.
MOG, Rdio and several other streaming music services are also presenting at the f8 event Thursday. Many have speculated that the music services will outline the details of their partnership with Facebook’s new music platform.