Clickable’s focus is making it easier for clients to manage their online campaigns. Its service collects data from various advertising and social campaigns, such as those done on Google Adwords, Facebook and Microsoft adCenter. It then takes that data and helps client optimize each of those campaigns to make ad dollars go further.
The company said it plans to use the additional capital to speed up product innovation and add to its portfolio of online products.
The new round of funding was led by American Express and includes additional investment from existing investors, including Union Square Ventures, Founders Fund and FirstMark Capital.
Founded in 2006, the New York-based Clickable has received $32.5 million total funding to date.
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