ObamaThe debates are rolling out and rumbles of the 2012 Presidential Election are growing into much bigger conversations. But where are those conversations occurring?

“JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter,” said Jordan Bitterman, a Digitas senior vice president, in a statement.

According to a study by Digitas, 63 percent of social media users expect candidates to have a social media presence. On top of that, 88 percent of social media users who are also registered voters have mobile phones. Both of these content avenues will play a roll in getting a Presidential candidate’s message across and the candidates know it. Indeed, all of the major declared Republican candidates have a presence on Facebook.

But it’s not just young voters who are ingesting digital content. At least 40 percent of social media users aged 55 and older said they will search social media for information on candidates. In order to get the message across and persuade people to follow their vision of the American future, candidates will need to pay attention to the details below.

Check out the infographic:

digitas infographic

[Photo via The White House/Flickr]