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Copy and paste is so 2011. Or so says, a new app for Mac and Windows that lets you copy content and send it exactly where you want it to go with one click — no pasting required.

With, you can send email attachments, publish content to Facebook, save text to Evernote, upload images to Flickr, search products on Amazon — the list goes on and on. You can even create custom actions to send content to nearly any website or computer application.

Say you’re reading an article online and come across a phrase you’d like to tweet. Instead of copying the phrase, navigating to Twitter and pasting the phrase in the new tweet field, all you have to do is copy the words and click on the Twitter button from the menu that appears. On an even simpler level, you can copy any word or phrase and use to go directly to Google to look it up.

Every time you copy text, images, or files, displays a menu of icons for the websites and services where you can send the content. is very customizable; you can choose which icons pop up, which are icons are hidden in an extended menu and even where on the screen displays its menu.

Productivity is’s main goal. It cuts down on the amount of clicks and browsing needed for the most common computer tasks we all do. The app even tracks your number of “Missed Opportunities” — the number of times you copy, click and paste content instead of using so you can track how increases your productivity. was released in July 2011 and since added 17 official partners to its service including Amazon, eBay, Skype and Evernote. The company is in talks with other websites and services for partnership opportunities. is currently available as a free download for Mac and Windows, with Android and iOS apps set to be available in the next few months.


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