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It’s official: social media is here to stay, and companies late to jump on the social train are scrambling to snatch up the social butterflies of the online world to humanize their brands.

With the ad-skipping mentality and technologies available to customers today, soft-sell social marketing seems to be the saving grace of the advertising world. Customers now opt to do their own research instead of being bombarded with annoying, impersonal ads – so someone had better be at the helm when customers come calling. Employees are jumping at the chance to be that social helmsman, too. With perks like working from home or a coffee shop and bragging to their friends how they are professional Facebookers, social media jobs equate to a win-win situation and business is a boomin’.

The infographic embedded below, created by OnwardSearch, exemplifies the demand for talented online socialites by displaying the social media job listing densities across the nation, percentages of available jobs in the social field, and the salary for those positions.

How do you feel about companies having a presence on social media? Think you have what it takes to represent someone other than yourself across an increasingly dynamic myriad of social networks? How does social media work for you?

Brian WallaceBrian Wallace is the President of NowSourcing, a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, Ky. and works with companies that range from small business to Fortune 500.

Infographic via OnwardSearch (Click image to enlarge)


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