Aya Zook, a Microsoftie focused on Bing, sat down with VentureBeat at South By Southwest today for a brief interview.

We got to chat about why the Bing team is scouring Austin for people and ideas, how Bing measures search quality, and how its exclusive deals with Twitter and Facebook give it an advantage in social search.

Check out the clip and stay tuned for more video interviews from SXSW.