Elevate your enterprise data technology and strategy at Transform 2021.


sap-buys-ariba

Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report.

Buddy Media helps many major brands manage their Facebook, Twitter, LinkedIn, and Google+ presence. Presumably, Salesforce could add Buddy Media to its long roster of services targeting the enterprise like Chatter and Force.com. It’s unclear how much crossover there would be with Salesforce-owned Radian6, another social media management service.

New York City-based Buddy Media raised a monster $54 million round of funding last August at a rumored $500 million valuation. Buddy Media’s total funding sits at $90 million.

We chatted with Buddy Media a few months ago if you want to see what’s been happening with the company as of late:

Photo credit: Andy Dean Photography/Shutterstock

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member